Communicating Sustainability: A Path Through Education, Theatre, and Storytelling to Rethink Plastic

The thematic speech addresses the challenge of communicating sustainability in a way that is effective, engaging, and capable of generating real awareness. It’s not just about sharing facts or best practices, but about telling a story of cultural transformation through accessible, emotional, and innovative language.
With passion and expertise, Antonella Sartorio and Maria Cristina Zanocco present the Italian experience of A Voice, the international project promoted by Alpla, which combines education, storytelling, and theatre to redefine the role of plastic in today’s society. At the heart of the speech is the campaign “Plastic has changed. Change your mind about plastic”, developed with the support of Bewe, aiming to debunk common myths about plastic by highlighting research, innovation, and circular economy practices.
The speech focuses especially on educational initiatives in primary schools and the theatrical performance “Deus ex plastica”, both concrete examples of sustainable communication that educate, move, and inspire transformation. It’s an invitation to rethink plastic not as a problem, but as a potential resource for a more conscious and sustainable future.