Marketing Skill-Up

The Marketing Skill Up course provides an essential journey into understanding and strengthening the strategic foundations of marketing. Moving beyond theory, it focuses on practical, immediately applicable tools that help participants clarify their brand identity and build effective, consistent communication.
With a clear and experiential approach, instructor Chiara Palamà guides participants through four key pillars: the concept of positioning, defining strategic goals using the Vision Marketing Canvas, analyzing customers through a human-centered lens and perceived value (True Value Canvas), and crafting a compelling Unique Selling Proposition.
This course is designed for those who want to bring greater clarity and vision to their communication strategy, stand out in the market, and build meaningful connections with their audience.