Recycling: the truth, and nothing but the truth

The speech explores the sustainability of plastics through recycling, emphasizing how this process can serve as a real driver of change in the industry. It’s not just about reducing environmental impact—it’s about building a culture of responsibility that repositions plastic as a valuable resource.
With expertise and strategic vision, Erica Canaia, Recycling Ambassador, guides participants through a journey that blends technical knowledge with broader insight. The speech offers tools to understand the challenges of the circular economy and ideas to improve the public perception of plastics, making them an active part of ecological transition.
The session invites open dialogue, creating space to reflect on the role each person can play in promoting responsible material use. A call to become active agents of cultural transformation, both within and beyond the professional sphere.